This movement runs on people.
RealMates isn't built in a studio - it's built in group chats, changing rooms, kitchens and pubs. Here's how to put your weight behind it and help build a culture where men actually look out for each other.
Friendship isn't a soft thing.
Three in four UK suicides are men. Loneliness is the biggest predictor of how the next decade of someone's life will go. RealMates is a national, free-at-the-point-of-use campaign to change that - and every part of it depends on people choosing to carry it forward.
UK suicides are men
It's now the single biggest killer of men under 50 - and the strongest protective factor against it is the people around them.
of UK men have no close friends
More than a quarter say they don't have a single mate they could open up to - and the figure has more than tripled in a decade.
men feel lonely most days
Persistent male loneliness raises the risk of early death by roughly the same amount as smoking 15 cigarettes a day.
Pick the one that fits.
You don't need a budget - you need one mate, this week. If you've got more than that, even better.
Send the 6 Questions to your group chat
The whole campaign starts with one honest conversation. Grab the 6 Questions, drop them in the WhatsApp where they'd actually land, and use one this week.
Get the 6 Questions →Tell other mates about RealMates
The fastest way this grows is the most ordinary one - forward the site to two mates who'd get it. Word of mouth is how this becomes normal.
Share RealMates →Back it as an employer
Not an HR initiative - a better way to ask how people actually are. We work with workplaces to launch RealMates internally and join the wider campaign publicly.
Talk to us →Lend the campaign your voice
A mate who turned up. A text that landed. A question that finally got asked. Real stories are what move other men to do the same - and we're always looking for more.
Share your story →