Two mates catching up outside a pub
A mate spotting his friend on the bench press at the gym
Two mates running together beside the Thames at sunset
Two mates taking a break on the football sidelines
Two mates watching their football team at the pub
Two mates playing a football video game together
Two mates listening to records together
Two mates catching up over coffee
The RealMates campaign

You know his usual drink.But do you know what he's bottling up?

RealMates is a movement to strengthen male friendship. Ask what matters, make time for each other, stay involved - so every mate has someone he can really talk to.

Are you a real mate?

Real mates ask. Show up. Care.
Ask.

You can talk every day and still miss what's really going on. Asking about the things that matter gives your mate room to be honest - and shows he doesn't have to put on a brave face with you.

Why asking matters
Show up.

Being mates is more than saying you'll catch up. Making time for each other turns good intentions into a friendship you can count on. Your presence says what a group chat can't: you matter to me.

Ways to show up
Care.

It's the small things, over time, that make someone feel cared for. Remembering what matters and staying in touch builds trust - so your mate knows you're there in the good weeks as well as the hard ones.

Why care matters
The test

How well do you know him, really?

Knowing a mate's tastes and routines isn't the same as knowing how he's doing. Closer friendships mean understanding what matters to him, what he's facing and whether he feels supported.

What you probably knowWhat a real mate knows
His order at the barWhat he's been carrying lately
His gym routineWhether work's grinding him down
What's on his playlistThat he's replying less than usual
His go-to takeawayWho he'd call if things got bad
Two mates catching up on a sofa over a drink
Take the Quiz · 20 questions

Find out what kind of mate you are.

Why this matters

Friendship makes a difference.

47%

of men don't talk openly with friends about their problems at all.

Source: Movember, 2018
38%

of men would turn to a friend for emotional support, compared with 54% of women.

Source: Pew Research Center, 2025
31%

of British men say they don't have a best friend, compared with 26% of women.

Source: YouGov, 2021
50%

greater likelihood of survival for people with strong social relationships.

Source: Holt-Lunstad et al., 2010
A group of mates enjoying a catch-up together
Stories · Show up
"He didn't ask if I was okay. He just kept turning up with two coffees until I started talking."

Marcus, 34 on the mate who wouldn't let him drift

RealMates Need more mates? That's normal.

Connect in person.

People move, friends couple up and old groups scatter. Making mates as an adult is hard, and nobody talks about it. The Great Friendship Project creates relaxed, in-person ways for people in their 20s and 30s to meet and build real friendships. Come on your own. Most people do.

People meeting and playing games together at a social night